indisdress

indisdress clothing + goods is a laid-back, tongue-in-cheek, trend focused clothing brand. they are also a completely made up company that does not exist - but i lowkey want the "yikes" shirt for myself.

the goal was to create a fun, cohesive brand that had a tangible product and a specific audience. the products i chose were apparell and goods. my target audience is millenial women looking for fun, fashion forward, casual options.