my resume
In my 10+ years in marketing I have worked in industries like radio, food delivery, real estate, education, healthcare and athletics. I've worked in production, execution, and leadership for both corporate and start up companies.
I have passed out flyers as an unpaid intern and overseen the rebrand of a multi-million dollar real estate firm.
My career has led me to be a '"jack of all trades" marketer having worked with many start up and small or locally owned companies. My corporate experience has also allowed me some great opportunities and challenges for growth. I am comfortable with B2B and B2C marketing and have worked in customer facing roles, product marketing, and services marketing.
I have experience with email and text campaign management, multi-channel paid ads, graphic design and copywriting, photo and video production, managing a team, event planning and execution, social media strategy, and more.
I enjoy collecting and examining market data to create insights and analysis for impactful campaigns, leading teams and mentoring others, being creative and driving overall artistic direction of brands and campaigns, and using KPIs to drive sales and metrics in fast paced, team oriented environments.
resume
experience
marketing coordinator
March 2022 - March 2023
olympia, wa
Helped refine the main PSW brand and re-design the brand and logo set for the subsidiary NWMHP company.
Helped manage Project Scotchbroom: a new 22000 sqft office space.
Wrote department best practices, created policies, and helped map strategic plans.
Read More About PSW
experience
marketing manager
July 2019 - July 2021
champaign, il
Oversaw the entire rebrand of the company including a new logo, brand set, website, signage, vehicles, clothing, and swag.
Guided a team of 3 full time and 2 part time direct reports through day to day marketing tasks, projects, events, and camapigns.
Created department policies and procedures.
Read More About JSM
experience
regional
marketing manager
July 2015-september 2017
champaign, il
Oversaw the entire rebrand of the company including a new logo, brand set, website, signage, vehicles, clothing, and swag.
Guided a team of 3 full time and 2 part time direct reports through day to day marketing tasks, projects, events, and camapigns.
Created department policies and procedures.
Read More About OU
skills + abilities
Sales
Customer Service
Project Management
Leadership
Teamwork
Account Management
Culture
Budgeting
Event Management
Branding
Campaign Creation
Photography
Videography
Copywriting
Illustration
Graphic Design
Storytelling
Digital Marketing
Product Marketing
Social Media Marketing
Email Marketing
Text Marketing
Paid Ads
Data Analytics
Market Research
SEO/SEM
proficiencies
adobe creative suite
email softwares: emma, constant contact,
mail chimp
social schedulers: later,
hootsuite, sprout social, air tablE
CRM/project management: basecamp, asana,
salesforce, honeybook
Photo/Video equipment: Nikon z mirrorless cameras, prime lenses (35mm, 50mm, 85mm, 70-200mm), Off camera flash/studio lighting, dji mavic pro 2 drone, audio recording equipment
Website building/Management: Squarespace, showit, wordpress
Google analytics, Hubspot
nice words
Taylor is a passionate marketing professional with impressive creative ability. I had the pleasure of working alongside Taylor during the past year at JSM Living. One of the characteristics I appreciate most about Taylor is that her thoughtfulness and care not only extend to the work she is doing, but also the people around her. As a supervisor and mentor, Taylor has the natural ability to empower her team members, challenging them to grow both personally and professionally. I was continually impressed by Taylor’s creative abilities, her knowledge of marketing, and her ability to motivate and uplift those around her. I can confidently say that Taylor would be an incredible asset to any team she is a part of.
- Samantha Spencer
Direct Report, JSM
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nice words
I could not say enough about how great it was to work with Taylor. I was incredibly lucky to have her as a manager when I first started as a marketing assistant. She welcomed me into a team culture of creativity and inclusion. I was given projects that taught me new skills while I could trust that I had her support and guidance every step of the way. Not only do I respect her skill, knowledge, and easy-going personality in a professional setting, but I am now lucky to call her a friend. Taylor is one of the most respectful and caring people you will ever meet. She is professional yet down-to-earth. Anyone would be lucky to have Taylor Good a part of their team.
- Sarah neuhalfen
Direct Report, JSM
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nice words
I was extremely lucky to be able to work with Taylor and have her as my manager. Taylor is authentic, vibrant, and professional. She knows how to bring joy into working and was a big reason that I looked forward to coming into work every single day. She knew how to lead us, how to keep our team motivated and positive, and taught us how to be the best version of ourselves in every aspect of our lives. I am thankful that I was able to meet Taylor and work with her, as she is now not only a mentor, but also a friend. I hope that many more people are able to have the chance to work with Taylor, because she truly understands how to bring out the best in everyone that she meets. I would not hesitate to recommend Taylor to someone who is interested in working with her.
- isabella rossi
Direct Report, JSM
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