jsm living

i started working for jsm in july of 2019 and immediately realized their logo, branding, and website were holding them back. during my 2 years at jsm i oversaw an entire rebrand of the company including a new logo/branding, website, vehicle wraps, clothing/uniforms, swag, social media, and more while managing a team of 3 full time employees and all day-to-day functions of marketing.

logo

when my team and i approached the new jsm branding we wanted to focus on the meaningful parts of the company and honor the history of a long standing, local, family run business. we eliminated red and opted to focus on the green color palette. we also chopped down the trees (since the trees didn't relate to the company service, product, or history) and opted for clean lines and a modern feel. the green spot logo also lent itself to the new slogan "find your spot" with jsm.

website

the old jsm website was clunky, boring, outdated, and not user friendly. additionally it was a pain to update and manage and EVERYTHING required manual updating.

website

although i was not there to implement the final product i did help start the process of putting together an entirely new website with the help of a third party vendor and an amazing team! they finished the project after i left the company.

examples

brand

other projects

jsm student fitness center refresh

other projects

staging + new photo/video

video examples

With over 30 buildings, unit types ranging from studios to 6-bedrooms, and over 100 different types of floor plans providing photo and video of all the different things JSM Living has to offer was no small feat. Over 2 years time I oversaw the staging, photographing, and video of all unit types.